Comprehensive analysis of e-commerce consumer trends and preferences
The Cross-border E-commerce Shopper Survey 2019 was conducted with a total online sample of 35,737 consumers with approximately 1,000 in each country (depending on population). The target group is frequent cross-border online shoppers, who have made a cross-border online purchase in the last year. The target group is determined by quotas based on the age and gender profiles of the online population per country.
The 2019 Cross-border E-commerce Shopper Survey took place in 41 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Slovenia, South Korea, Spain, Sweden, Switzerland, Turkey, the UK and the USA.
Watch our video
We created a video highlighting the results of some of the key topics covered in the report, including the top e-retailers, origin countries and delivery experiences and preferences.
Public version available
A public version with the key findings from the 2019 survey is available.
Member-only reports with extensive analysis
- A country-specific report containing graphs and analysis for all questions in the survey, along with comparisons to all the other participating countries
- A report comparing each country’s results to the average along with an analysis at country level
- Major economies of scale through centralised research commissioned, managed, analysed and reported by IPC based on common methodology and questionnaire translated into local language by the participating postal operator.
Access to the research findings is restricted to IPC members. To access the reports below, please visit this page.